The 10 Commandments of Writing and Editing iGaming Content That Performs


1. Know The Market

Understanding your target market is crucial for successful writing, proofreading, and editing. Thorough research and knowledge of specific market rules and regulations are essential for achieving the best results.

2. Know The Jargon (and the industry)

To create trustworthy iGaming content, avoid excessive jargon. Present information clearly for both readers and machines. Understand the subject matter before promoting it.

3. Honour Thy Craft

In order to produce exceptional content, it’s important to grasp the subject matter, keep it brief, conduct research as necessary, and meticulously review for any mistakes.

4. Obey The Holiest of Holies: The Brief

Include all the necessary details to ensure your brief is comprehensive and avoid excessive use of keywords. This will deliver the best results for search engine optimization while optimising reader engagement. Quality content consistently performs well, regardless of keyword density.

For maximum search engine optimization and reader engagement, a comprehensive brief with all the necessary details is essential for producing quality content. Regardless of keyword density, quality content consistently performs well.

5. Honour Thy Voice & Thy Audience

Consider your voice and tone when creating content. Make it unique, valuable, and engaging for your audience. Avoid repetition and keep it fresh.

6. Thou Shalt Not Commit Plagiarism

Copying content is a big no-no in iGaming. It’s tempting to reuse information, but originality is key. Don’t settle for old material or spun content. Do the research and create something unique and effective.

7. Thou Shalt Not Commit Keyword Stuffing

Create readable content that appeals to both humans and machines. Good content ranks well if it pleases readers. Avoid keyword stuffing for better results.

8. Thou Shalt Not Use, Reuse, and Recycle Clichés

Exciting bonuses await you! We’ve seen it one too many times, right? Get creative with your message and avoid generic phrases. Online tools can help with inspiration.

9.Thou Shalt Not Use Phrases Without Understanding Them

To avoid confusion, stick to familiar words and be cautious with trendy references in content. Always keep your audience in mind. Stay true to the tone for maximum effectiveness.

10. Know The Jargon (and the industry)

Evaluating and updating iGaming content is crucial for continued success. Thorough analysis can provide useful insights and will optimise results. Keep refining your strategy for continuous improvement.

About the Author

Anje Lombaard

Content Team Lead

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