Amon Casino Case Study –SEO Success Story

Amon Casino, a prominent online casino in the international market, was looking to improve its rankings and regain some of its branded traffic lost due to affiliate traffic overlap in the French market. Through constructing a thorough SEO plan with brand protection (BP) websites, Brand Legends was able to drive Amon to re-acquire its position and prevent further loss through affiliates.

Brand Legends Tailored Services
for Amon Project

Due to the urgency of Amon Casino’s rapid and sudden organic traffic loss, we recognised the importance of devising a comprehensive plan to counteract the negative effects and restore online casinos’ visibility. This was done through a traffic acquisition strategy in Netlinking and brand protection focused on prioritizing their branded keywords in the French market.

Netlinking

• What is Netlinking – Also called ‘Link Building’, Netlinking provides links to the brand protection site ‘which leads to the official site’ through careful link placement in relevant content catering to the niche. 
• Why Netlinking was used for this project – Netlinking was incorporated into our Amon Casino traffic acquisition strategy to steer organic traffic to both the brand protection sites and the main brand website from reputable websites and blogs. 
• Netlinking Results – The netlinking campaign soon proved to be a success by reaching close to 2500 visits and 2000 outlink reaches by the sixth month

Brand Protection 

• What is brand protection – Brand protection in iGaming stands as the most prominent solution in making sure that potential visitors find your website instead of affiliate sites. This is done through the creation of brand protection sites that match your brand’s vision, legacy, and products to ensure SERP §domination through branded traffic. 
• Why brand protection was used for this project –  Brand protection was incorporated into the Amon Casino SEO strategy to maximize traffic towards the main site through outlinks from the BP site. Brand protection sites serve as the fastest method to salvage lost traffic due to their relevance to the brand.
• Brand protection results – The brand protection website soon proved to be significantly productive by reaching the top 10 position on SERP by the sixth month of the project. 

Learn more about our brand protection services and how they can guide your brand into SERP domination. No matter whether you simply want to reach your maximum brand potential or require drastic SEO implementation.

Amon Casino: The Results

The results in terms of getting more traffic to Amon Casino to increase SERP rankings was an immense success and saw Amon Casino rank in the Top 10 SERP with 13 high-volume branded keywords. With only a few weeks into the project, a first-ranking keyword was achieved and sustained between positions 2-5 on the Google Search Engine Results Page. 

The total gains for the project period (February – August 2024) reached 9023 outlink visits and 11795 clicks to the official Amon Casino website. 

With a successful conversion to Amon’s official site, the number of clicks and outlinks indicated a positive increase in Outlinks and clicks – see the graph below for a thorough overview of the project’s results.

Exponential Growth in 5-8 Months

Within the first 5 months of the brand protection site being live, exponential growth was witnessed in both SERP rankings and a decrease in traffic loss. 
As seen in the graph displayed above…

Clicks – The official website saw an increase from 122 clicks in February to 1879 after 5 months and a further increase to 3919 clicks in August. 

Outlinks – The official website saw an increase from 5 outlinks in February to 1674 after 5 months and a further increase to 1856 in August

Total Bets – Total bets that were placed on the site through the conversion increased from €0 in February to €80,582 after 5 months and a further increase to €223,234,42 in August.

Key success takeaways 

Results were achieved earlier than what is generally expected for the severity of traffic loss

The first 5 months saw an early increase of 1879 clicks and 1674 outlinks

Clicks increased from 1879 clicks in February 2024 to 3919 in August 2024

Outlinks Increased from ‘5’ in February 2024 to 2856 in August 2024 

Traffic loss decreased by 42.83% by July 

Total ROI for deposits and bets gained in the duration period until August stood at €223,234.42

In July the bp site ranked in the Top 10 in SERP by 13 high-volume branded keywords

Brand search share by main branded keyword increased by 36.38%

Importance of Maintaining Strong Brand Awareness 

Brand protection services play a pivotal role in safeguarding the reputation and integrity of online casino brands. With the proliferation of online platforms and increasing reliance on digital marketing and PR campaigns, the risk of search volume turning negatively due to affiliates can become a pressing issue.  Brand Legends protection services offer a compressive solution to mitigate the risk and ensure brand identity remains intact and trusted by its audience.

While brand protection services are integral, it is equally important for casino brands to maintain proactive communication with their site visitors and to keep a strong focus on promotional strategies.

Conclusion – Amon Case Study 

Through regaining branded keyword authority in the top 10 SERPs in less than 6 months and boosting brand awareness and ROI in the process, the Amon Casino project is concluded as more than an SEO success story. This project showcased the importance of reaching out for 360-degree SEO services before traffic loss reaches an over-crucial state.

For fast and effective SEO implementation and results that truly improve overall brand awareness and to salvage lost keyword authority, it is vital for brands to reach out before damage reaches a crucial low state. 
Looking ahead, Brand Legends remains committed to fostering similar success stories of our clients. We are dedicated to staying at the front of digital marketing trends and sharing success with our passionate SEO team